Prioritization & Focus

Not every event deserves the same spotlight
That's not a slight against anyone's ministry. It's how we protect the attention of our congregation. When everything gets equal promotion, nothing feels important. This framework exists so that the things that matter most to the most people actually land. The tier a communication falls into isn't a judgment of its value. It's a decision about where our limited bandwidth does the most good for the most people.

The Tiers

Tier Green

The 10% of initiatives that significantly impact 80% or more of the congregation. These are our highest priority communications and receive our full promotional support.

Tier Yellow

The 30% of initiatives that significantly impact 60% of the congregation and align directly with our vision and WGT priorities. These receive strong but focused promotional support.

Tier Orange

The 70% of initiatives that carry significant interest for a specific segment but don't encompass the majority of the congregation or fully align with vision priorities. These receive targeted, department-level promotion.

Tier Red

Niche, outside, or highly specific events that serve a smaller slice of our audience. These represent the remaining occasions that matter to some but aren't a fit for church-wide promotion.
Potential Deliverables
  • Graphics
  • Main Stage Announcement (BIG3)
    • Website
    • Weekly
  • Dedicated Video (situational)
  • Dedicated Email (situational)
  • Paid Advertising (situational)
  • Social Media (situational)
  • Handouts (situational)
  • Next Steps Hub (seat QR code)
Current Initiatives
  • Christmas
  • Easter
  • Christmas Serving
  • Easter Serving
  • Sermon Series
  • Baptisms
  • Giving
  • Say Yes to Jesus
  • New Here
  • First Step
  • Connect Card
  • Prayer Hub
  • Greater Than
  • Global Mission Updates
  • Local Outreach Updates
  • Joining/Leading Rooted Groups
  • Joining/Leading Small Groups
  • Joining Topical Groups 
    • DivorceCare
    • Marriage Classes
    • GriefShare
    • Alpha
    • Financial Freedom
  • Serve Teams
  • Parent-Child Dedications
  • Young Adults
  • Plan a Visit
  • Serving NoCo
  • Resource Center - Celebration
  • March Madness Food Drive
  • Group Leader Training
  • Yth Mission Trips
  • Kids Camp
  • Summer Connect Events (as a whole initiative)
  • Kids Bounce Up
  • Man’s Conference - Connect Event
  • Woman’s Conference - Connect Event
  • Yth Local
  • Slammin Famin
  • Christmas Festival
  • Adopt a Family
  • Spotlight Weekends
  • Ambassadors Class
  • Foster Adopt Weekend
  • Worship Nights
  • Gather - Missions Event
  • Testimonial Videos
Potential Deliverables
  • Graphics
  • Main Stage Announcement (BIG3) (situational)
    • Website (situational)
    • Weekly (situational)
  • Department Email (permitted)
  • Social Media (situational)
Current Initiatives
  • Service Translation
  • Merch Store
  • Good Friday
  • Ministry Trips
  • Resource Center - Serving
  • Mission Info Meeting
  • Mission Classes
  • Eagles Faith Night
  • Recap Videos
Potential Deliverables
  • Graphics
  • Website (situational)
  • Department Email (situational permission)
Current Initiatives
  • Common Interest Groups
  • MomCo
  • Guest Services Training
  • Safe Team Training
  • Operation Christmas Child
  • Woman’s Christmas - Connect Event
  • Chosen Watch Party
  • Promotional Videos
Potential Deliverables
  • Website (situational)
Current Initiatives
  • National Day of Prayer
  • Juneteenth
  • Seder Dinner
  • Women’s Bunco
  • Pool Parties
  • Work Life Connect
  • Hiking Clubs
  • Rockies Faith Day
Regardless of tier level, departments and ministry leaders are encouraged to capture photos, videos, and stories from every event and ministry moment. These moments help celebrate what God is doing and provide valuable content for future communication and promotion.
Please create a folder for each event, upload all media, and notify EJ once content has been added. Whenever possible, teams are also encouraged to use Foundations custom lighting presets and production elements to help maintain visual consistency across all captured content and environments.
Our Photo Bin
Our lightroom presets
* Deliverables and currently listed initiatives are intended to serve as a guide, not a fixed or exhaustive framework. As ministry priorities, church vision, and opportunities continue to evolve, communication strategies, promotional needs, and deliverables may also shift over time. This information will continue to be updated as the vision and direction of Foundations Church develops. Final decisions regarding event promotion, communication support, prioritization, and execution remain at the discretion of the executive team.